Social Media Marketing – How to Update Your Status On Facebook to Include Photos

One day I was sitting in a small event learning something new. I happened to notice Jorge, on one side of me, was no longer paying attention to what was being taught from the front of the room. Instead he was scrolling through his Facebook newsfeed. In the interests of market research I started to watch him.

Then I noticed, Gus on my other side, was scrolling through his Facebook newsfeed too!

What I noticed both of them were doing was only stopping and looking at the posts that included a picture. They were bypassing all of the posts that were text only. This confirmed for me something I had been seeing on the pages of our clients and the pages I look at on a regular basis. The posts that had the most interaction had pictures! At that point I was no longer paying attention to what was being taught either. However this has proven to be an extremely valuable lesson for me.

It is very important that you add pictures to your newsfeed as this is what will catch people’s attention.

  1. Select an option:
    • Upload Photos/Video: Post photos from your computer. The photos you post will be added to your Timeline Photos album.
    • Add Synced Photos: If you have photo syncing turned on, you can post photos that have synced from your phone or tablet. The photos you post will be added to your Timeline Photos album.
    • Create Photo Album: Post photos from your computer to a new album.
  2. Select the photos you want to add to Facebook.

It is also best if you can tag a friend or fan in your pictures. You will get more edgerank when you do. PLUS adding the location works extremely well when your business is local. When I attend local events I do my very best to add my location as it benefits both me and my city.

The type of photos you post will also make a difference to the interaction you receive. When you are posting pictures for marketing and business purposes be sure to stay away from the Facebook colors as they will blend in more with the platform itself.

Look for pictures that are eye catching and use humor where appropriate for you and your fans. If you are having trouble finding pictures to post remember you can “share” appropriate pictures from other Facebook Pages. Be sure your content is relevant and or entertaining.